Z2 Marketing + Design

Spring 2008 Z2 News

HUSCO International

Z2 has been named agency of record for HUSCO International—a global leader in hydraulics for vehicles and off-highway equipment. Z2 will handle branding for the company, as well as leading PR and advertising initiatives.

Allied Pools

Allied Pools, Wisconsin’s largest family recreation center, has partnered with Z2 to develop a new brand that demonstrates the company’s colorful personality. Z2 will also be responsible for Allied’s television campaigns that feature one of the state’s most recognizable faces, Allied Pools owner Dave Murray. Remember, buy from Dave and save!

Milwaukee Wave 2007-08 Season

The Milwaukee Wave had an incredible year, tying for the best regular season record in the MISL at 22-8. The Wave fell just short of reaching the MISL championship in retiring captain Michael King’s final game, but still received individual league honors with Coach Keith Tozer and Greg Howes winning Coach of the Year and MVP awards, respectively.

Generac Power Systems

Z2 has been a proud partner with Generac for more than two years, handling photography for the company. Now we’re excited to take on an expanded role with them, helping spread the word about the #1 name in standby generators through print, video and trade show efforts.

Z2 HD

Z2 is now in high definition! With the addition of an HD camera, our clients will enjoy sharper images, richer colors and more brilliant clarity.

Clients currently looking incredible in HD include:

• Allied Pools
• Generac Power Systems
• Holz Motors
• Milwaukee Wave

Holz: Where Cars Are Fun

Employing the new HD camera, Z2 set out to create a fun and personal new brand for Holz Motors. The project included a :30 commercial, a :60 commercial and a music video that featured a reworked version of the famous Holz Motors jingle. Forty Holz employees spent their Sunday learning a dance that was choreographed to the new jingle.

Catch the spot on TV, or check out the music video online at blip.tv or the Holz Motors website.

Club Z2: Five-Year Anniversary

The 5th annual Club Z2 is scheduled for September 12th. The Toys are set to headline with more details to come. It will be the biggest Club Z2 yet—you don’t want to miss this one!

Deb’s Corner

A Cory original photo of my little sweetie. People have often asked what “Mei Lin” means. In Chinese there are several characters for Mei and those can either mean “beautiful” or “plum.” The same thing holds true for Lin – it can mean “jade,” “gem,” or “forest.” While in China we had a stamp of her name made in Chinese characters. We hadn't assigned the actual Chinese yet, so the woman who drew the characters did it for us. Her name means “beautiful gem.”

Cory’s Latest

Nine years since his last record, Cory has put the finishing touches on Out of Reach, an 11-song collection of nine originals and two covers in his usual singer-songwriter fashion. Z2 is planning to celebrate with a record release party this summer, featuring a live set from Cory and available copies of Out of Reach.